Centrepoint
Re-brand
The leading UK charity for homeless young people, Morning took control of their brand in 2003 and embarked on a programme of re-appraisal, which continues to the present day.
In 2009 we began a re-brand programme to bring clarity to the logo, strength and emotion to their messages and focus to their communications. At the heart of this is a powerful brand spirit with the flexibility to adapt: ‘We see the person, not the problem.’
An identity which packs a punch. Bold messaging and reportage style photography engage the viewer and show the success of this essential charity.
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