Galliano
Re-brand
Lucas Bols, owner of this classic liqueur, commissioned Morning to embark on a detailed review of the Galliano brand, including advertising and packaging.
Heritage formed the basis for a stylish campaign, rooted in ‘Spirito Italiano’. This interpretation of classic Italian culture is encapsulated in the ‘Galliano Guidas’, a set of case-bound books showing cocktail recipes from the world's best bartenders.
Once re-branded, interest in Galliano was quickly revived. Guenael Fily, Lucas Bols Global Brand Director said, “Initial figures are excellent. The trade is very excited and sales are up in all markets.”
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