The WI

Re-brand

Just like people brands change with time. The previous WI brand served the organisation for more than a decade. Since then the world the WI lives in has become a different place. The beginning of the 21st Century is seeing a move away from the very individualistic boom decade of the 1990’s to a more considered and sustainable society. The WI’s role in this world is as important as ever, perhaps more so, and it is therefore important that the WI’s brand – it’s public identity – reflects where the organisation is going.

Morning developed all the creative work including the new brand identity.